Apple in talks on 99-cent TV show rentals

Apple Inc. is reportedly renewing efforts to get TV networks to offer their shows on iTunes for as little as 99 cents per show.

The report from Bloomberg, based on unnamed sources, comes as Apple (NASDAQ:AAPL) is widely expected to be ready to announce a new product called iTV next month.

Bloomberg said that Apple is in talks with News Corp's Fox network, as well as with CBS Corp., NBC Universal and Walt Disney Co. Apple CEO Steve Jobs is Disney's biggest shareholder and is on the company's board instant personal loans guaranteed.

The plan would be for shows to be available for only 48 hour rentals, as opposed to being sold for permanent use as many shows are now available at higher prices on iTunes. They would be available within 24 hours of airing and have no commercials.

The new iTV service and programs are expected to be announced at an event in San Francisco on Sept. 7, Bloomberg reported.

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